Wednesday, 8 May 2013
The language of selling houses
One of the most common terms used in descriptions of Canadian homes is "hardwood floors". "Beautiful" ranked high on the list, as well as "huge", "perfect" and "quiet". Homes in Saskatchewan are commonly referred to as "spacious", while Ontario homes talk about electric light fixtures. The study also showed how Canadian listings differ from the U.S., as a Canadian listing is likely to mention a home is close to schools, while an American listing is more likely to advertise that the home is priced to sell, or mention add-ons like a pool.
Click here for the full article from the Ottawa Citizen.